Packaging News

Bath & Body Works Pulls ‘Snowed In’ Candle, Issues Apology

Offensive design was called out on social media.

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By: Christine Esposito

Editor-in-Chief

A package design for a three-wick winter candle caused an uproar on social media, and Bath & Body Works has since removed the product from its website and stores. Partial pieces of a paper snow flake on the jar of the company’s  “Snowed In” candle looked like hoods worn by members of the Klu Klux Klan. A post from Instagram user_scentsgalore. BBW had issued the following statement to several media outlets: “At Bath & Body Works, we are committed to listening to our teams a...

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